A bold Chinese company Shuanghuan copied the design of BMW x5 to its SUV. The model is called S-CEO. BMW had sued Shuanghuan and a court in Munich blocked the importation of imitation. I actually saw one in Beijing. In practice, the wealthy people in China who want and could afford one would never shame themselves into buying a copy. Those who buy a copy could not afford a real BMW anyway, and for certain will not be foolish enough to think that Shuanghuan is actually BMW. In this sense, economic loss for BMW is very unlikely, but it does cheapen their car's prestige. Though I think it's unlikely many people will be caught driving one in most developed countries due to potential embarrassment. Take a look at the comparison photos: